It is important to note that Latino businesses usually cater to their communities first. As Latino buying power grows, we see more and more businesses that reflect what LA actually looks like. LA has nearly five million residents who identify as Latino, making up 48% of the city’s population. Like the numerous Central American restaurants in Koreatown and Pico-Union, or the bounty of Mexican restaurants and food vendors in East LA, or the various Peruvian, Brazilian, Cuban, and Puerto Rican businesses that are vital to LA’s diverse economy. Different parts of LA are made up of different enclaves, with restaurants, markets, and shops that cater to their specific populations. The Latino experience is wide and varied, each with its own particular identity. In our beautiful city, this complex mosaic of cultures, cuisines, and traditions is best seen through businesses owned by Latinos.
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